Tuesday, March 23, 2010
The Elevator Pitch for CyberSweat
CyberSweat is an online gathering place for health conscious women of all ages to get workout tips, nutrition advice, and to share ideas about living healthier lifestyles. Cybersweat offers tiered communities based on age and interests. There are three networking tiers: 21-to-35; 35-to-50; 50 and over. Women in these communities share their latest exercise and nutrition challenges and triumphs. A fun feature is the weekly Skype-based "mass exercise" led by a personal trainer. Members also set-up their own interaction via Skype. CyberSweat is developing a Nintendo Wii Fit connection and a mobile application. For those members who want to 'do good' while getting in shape, "Crunches for Cash" and "Sweating for Dollars" raise money for worthy causes such as Women to Women International and disaster relief. CyberSweat is a non-profit site that charges a small membership fee. The site relies on volunteers and donations to cover the remaining costs.
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Your elevator pitch for CyberSweat is strong. It is concise and lays out a clear vision that is easy to understand. I don’t think you need to put the age tiers in though, perhaps you could just say something like, "segmented into age categories", that way the reader/listener doesn’t get bogged down in your age groupings. You’ve touched on all components –my only question is tracking. Do the users have a workout calendar or a calorie counter etc. something that holds all their information? You might want to add this so users have a clear goal and also have records of their healthy lifestyle. Ex. A calendar that they can log their exercise goals on and their daily routines, perhaps have a target/gold star section where all users who reach their goal are ‘rewarded.’ Just a thought, I think you need a monitoring component. Great job – also, love the tie-in to Wii Fit!
ReplyDelete-Katherine
Much more clear focus now, Bonnie!
ReplyDeleteAny thought on marketing it now, if possible?